Corporate Symbolism...

Recently I have become aware that Vision Australia has a new symbol. I can't remember what their old symbol looked like but the new one is wierd, just a couple of coloured dots. Last week after seeing it on TV it occuded to me that it might be braile for something. Then yesterday a lightning bolt hit me as I was walking past the Vision Australia office in Mount Street Heidelberg. The symbol is actually a "V" and an "A" in braile. Don't know why I didn't realise earlier...


So I checked it out on their website and sure enough there is a page that explains the new logo and how it conveys the image that they want to project to the public, as well as being clearly visible to people with poor eyesight. In addition to that, Vison Australia have created an audio logo. Being an organisation that are involved with people who are vison impaired an audio logo is a great idea. Basically it's a recording of someone saying their name and tagline with a short chime at the begining.

I just found it intriguing.